# Cacto - Core Platform Features & Architecture

> Cacto is a zero-friction Instagram comment-to-DM automation engine and AI Growth Studio built with official Meta Graph APIs.

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## 1. Comment-to-DM Automation Engine
- **Keyword Trigger Matching**: Triggers automated responses when followers comment target words (e.g. "ALERT", "PROMPT", "FREE", "BUY").
- **Post Scope Control**: Attach rules to specific Reels/Posts or run account-wide across all incoming content.
- **Natural Delay Engine**: Configurable dispatch timers (0 seconds to 15 minutes) mimicking human response cadences.
- **Direct DM Buttons**: Send rich text messages with custom CTA buttons (e.g. "Claim Guide", "Buy Now", "Book Call").

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## 2. Meta Safety & Anti-Spam Public Reply Rotator
- **Rotated Public Comments**: Dispatches 3 unique public comment replies (e.g. "Check your DMs!", "Sent to your inbox 🚀", "Link is ready!") to prevent Meta spam filters from flagging identical comments.
- **24-Hour Messaging Safety**: 100% compliant with Meta Graph API 24-hour customer care messaging policies.
- **Webhook Handlers**: Real-time event streaming directly from Meta servers with sub-second execution latency.

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## 3. Direct Stripe Checkout & E-Commerce Integrations
- **Stripe In-App Checkout**: Deliver 1-click Stripe payment URLs inside Instagram in-app browsers.
- **0% Platform Transaction Fee**: You keep 100% of your earnings.
- **Storefront Compatibility**: Works seamlessly with Stan Store, Shopify, Gumroad, and Skool.

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## 4. Autonomous AI Growth Studio (Browser-Based)
- **Self-Grading Loops**: Boris Cherny & Karpathy 5-step iterative loops (Find, Do, Check, Remember, Go Again) targeting $\ge 8/10$ execution quality.
- **Diamond Graph Engine**: Parallel fan-out, independent verifiers, and multi-agent synthesis.
- **Claude 5 Role Archetypes**: CBT Therapist, Hard Mentor, Strict Trainer, Intellectual Sparring Partner, and Devil's Advocate.
- **The Invisible Stack**: 13-layer open-source SaaS replacement engine eliminating paid subscription fees.
- **$10K Agency Web Builder**: Generates production-ready, accessible HTML/CSS interfaces in under 2 seconds.

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Website: https://cacto.cc/
Features: https://cacto.cc/#features
Interactive Studio: https://cacto.cc/studio