# SaaS MRR, ARR & Customer LTV Calculator

> Calculate Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Rate, and Lifetime Value (LTV).

- **Category / Silo**: business
- **Free Access**: Yes (No credit card required)

## Tool Description
Calculate Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Rate, and Lifetime Value (LTV).

## Key Steps & Implementation
1. **Enter Customer Metrics**: Input total paid customers and average plan price.
2. **Enter Churn Rate**: Input monthly customer churn percentage.
3. **View SaaS Health**: Inspect MRR, ARR, LTV, and LTV:CAC ratios.

## Key Benefits
- MRR & ARR Projection
- LTV & Churn Math
- SaaS Health Benchmarks
- Free Usage

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URL: https://cacto.cc/tools/business/saas-mrr-calculator